“Falafel Baraka” is a Saudi restaurant renowned for its unique falafel taste. The restaurant’s brand identity revolves around a character, an elderly Hijazi man named Baraka, symbolizing the restaurant’s name. The primary goal of this brand is to offer delicious falafel dishes.
The brand identity features a textual logo, “Flafel Baraka,” along with a range of packaging and printed materials showcasing the character of Baraka. These materials support excellence and distinctiveness in serving falafel, portraying an engaging and playful persona tailored for the target audience.
